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About the Project
Goatrain is a Talent and Event Management Group based in the United Kingdom, that specialises in developing ad hoc strategies tailored to grow Afro-based acts globally through the UK Market.
Assigned with the task of revitalizing their branding, I devised a new concept highlighting the letter "G" in Goatrain, symbolizing "Greatness."
The task at hand was to modernize their existing identity, ensuring it possesses a clean aesthetic suitable for versatile printing on various surfaces.
Thought Process
Understanding Goatrain's mission was crucial in crafting a new brand identity. Previously, the brand utilized a goat head mascot akin to KFC.
After several iterations, I introduced a refined G logo, symbolizing the brand's core values of Growth and Greatness for its managed artists.
Incorporating a friendly touch with a smiling G aimed to enhance customer service, drawing inspiration from Amazon's branding. Working on this project was exhilarating, exploring various colors and venturing into a new market.
