![Star]()
ff
![Star]()
About the Project
Smith Engineering stands as Canada's premier engineering community, reshaping engineering education and equipping students to tackle global challenges head-on.
Given the task of modernizing the university's designs, I embarked on a mission to impress while addressing the primary issue of outdated visuals that failed to effectively communicate their services.
Thought Process
At the project's outset, thorough brand research was conducted, leveraging Smith Engineering's existing brand identity. Armed with a deep understanding of their brand guidelines, I proceeded to craft fresh, contemporary designs for their outdoor media.
Furthermore, we delved into the exploration of a new user interface design for their website, a project currently pending approval for development and deployment.
