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About the Project

Beacon Helps is an NGO in Ghana dedicated to pushing the boundaries of education for children in need of academic support.

Despite the common trend among NGOs where branding takes a back seat to the organization's vision and impact, Beacon Helps sought to establish a distinct and innovative brand identity without compromising its mission.

Thought Process

Tasked with this challenge, I created a unique brand identity that stood out and reflected the organization's commitment to collaboration and growth. The logo features a wordmark depicting three individuals joining hands in a circle, symbolizing collaborative partnerships working towards a shared goal.